Ecommerce Leadership
Kongara VS - Founder, Vault Studios
Head of Ecommerce · Fractional Ecommerce Leader · D2C Growth Operator; Building Vault Studios
Executive Summary
I have spent the past 15+ years building and scaling ecommerce businesses across D2C, marketplaces, digital marketing, CRM, and digital transformation. Having worked with brands including Hugo Boss, Black+Decker, Pigeon, and Sri Sri Tattva, I combine strategic thinking with hands-on execution to help brands accelerate profitable digital growth.
I am also building a A native Content Studio called Vault Studios
Selected Brands
Core Expertise
Ecommerce P&L Management · Marketplace Growth (Amazon, Flipkart & Emerging Marketplaces) · D2C Ecommerce Operations · Customer Acquisition & Performance Marketing · CRM & Customer Retention · Business Planning & Revenue Growth · Team Leadership & Cross-Functional Management · Content, Digital Marketing & Online Brand Growth
Career Highlights
Corporate Leadership Experience — 13 Years
Sri Sri Tattva — VP Ecommerce (2021–2024)
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Managed a ~$12 M+ annual online business.
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Led a team of 11 across ecommerce, marketplaces, and digital growth.
Stovekraft — Ecommerce Head (Pigeon & Black+Decker) (2017–2021)
Managed ecommerce for two brands under Stovekraft —
Pigeon (~$21M+ annual revenue) and Black+Decker (~$2.3M+ annual revenue), a combined ~$23M+ online business.
Led a team of 22 across marketplaces, content, and operations.
Origami Tissues — Online Business Manager (2015–2017)
Managed a ~$2M+ online business. Led a team of 4.
Impelsys — Business Development (2009–2015)
Contributed to a $1M+ annual SaaS business. Managed B2B and B2C sales initiatives with a lean team.
Consulting & Innovation (2024–Present)
Fractional Ecommerce Leadership for brands requiring interim growth and ecommerce expertise, alongside independent ventures at the intersection of AI, commerce, content, and storytelling:
Brand Mirror — Brand Mirror™ is an AI-powered growth intelligence platform built for modern D2C and consumer brands.
AI-powered Product Films and visual content systems, AI Sales Assistants for customer engagement and product discovery
Selected Brand Engagements
Revive Collagen —Ecommerce Leadership – 12-month contract (covering maternity leave)
Hugo Boss — AI-assisted creative concepts, visual assets, and content experimentation
Entrepreneurial Experience
Kongaras.com (later Sitara Foods) — Founder
Built and scaled a D2C specialty foods business on a 100% online payment model in 2014, at a time when over 95% of Indian ecommerce transactions relied on Cash-on-Delivery. Processed over 30,000+ customer orders and built a loyal customer base across ecommerce, marketplaces, and direct engagement, before a successful exit.