Kongara VS
Ecommerce Leader | AI Builder | Storyteller | Digital Growth Strategist
Led ecommerce operations for brands with revenues up to US$20 million annually.
For more than 13 years, I have worked at the intersection of ecommerce, digital sales, marketplaces, content and emerging technology.
Over the years, I have led ecommerce businesses, built digital growth functions, launched new initiatives, managed large online revenue channels and helped brands adapt to changing consumer behavior.
Corporate Experience
Worked across senior ecommerce, digital growth, content and marketing leadership roles with leading brands:
Impelsys • Black+Decker • Pigeon • Origami • Sri Sri Tattva
Led initiatives across: Ecommerce Sales • Marketplaces • Digital Marketing • Performance Marketing • CRM & Retention • Content Strategy • Online Revenue Growth • Customer Acquisition • Conversion Optimization • New Business Launches**
AI, Ecommerce & Content Consulting
Over the past two years, I have worked with brands across AI-powered content, product storytelling and digital growth initiatives.Projects include AI-generated product films, creative content, brand intelligence and growth consulting for brands including Pawfy, Hugo Boss and other international clients.
Entrepreneurial Experience
In 2013, I founded Kongaras.com (later rebranded as Sitara Foods), a specialty foods D2C business launched well before direct-to-consumer commerce became mainstream. The business processed over 10,000 customer orders between 2013 and 2015 before being successfully exited. Building and scaling the company provided first-hand experience across acquisition, retention, fulfilment, marketplaces, operations and growth experience that continues to shape my approach to ecommerce today.
AI Innovation Lab
Alongside ecommerce leadership and consulting, I actively build and experiment with practical AI applications across content, commerce and customer engagement.
1. AI Product Films
Created fully AI-powered product films and visual content for ecommerce brands, enabling faster content production and scalable creative execution.
2. AI Sales Assistant
Designed AI-powered sales and customer engagement systems that help businesses answer customer queries, recommend products, capture leads and improve conversion efficiency.
3. Brand Mirror
Developed an AI-driven competitive intelligence and GEO (AI Search Visibility) framework that helps brands understand how they appear across ChatGPT, Gemini and Perplexity while benchmarking competitors and identifying growth opportunities.
Engagement Models
1. Essential - Basic
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Shopify & D2C website management
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Product catalogue optimisation
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Marketplace catalogue management
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Performance marketing management (Meta, Google & Amazon Ads)
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Social media Content Coordination
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Monthly performance reporting & insights
2. Full time or Fractional Ecommerce Leader/ Ecommerce Talent on Demand
For quote please