Fractional Ecommerce Growth Partner

 

Over the past 13+ years, I've worked with brands including Black+Decker Asia, Pigeon, Hugo Boss and several growth-stage D2C businesses, contributing across the ecommerce spectrum from content and marketplace operations to leading end-to-end online business growth across D2C, marketplaces, CRM, retention and performance marketing.

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Early D2C Entrepreneur

 

 

In 2013, I founded Kongaras.com (later rebranded as Sitara Foods), a specialty foods D2C business launched well before direct-to-consumer commerce became mainstream. The business processed over 10,000 customer orders between 2013 and 2015 before being successfully exited. Building and scaling the company provided first-hand experience across acquisition, retention, fulfilment, marketplaces, operations and growth experience that continues to shape my approach to ecommerce today.

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D2C Food & Restaurant Entrepreneur — 2018–2022

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Built and operated a multi-outlet restaurant business across 3 locations with a central kitchen, with a strong focus on D2C delivery through a proprietary app and Dunzo integration for last-mile fulfilment. The business processed thousands of delivery orders and ran strong pre-pandemic operations before COVID-19 made continued operations impossible.

 

 

Areas of Expertise

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Over the past 13+ years, I've worked across multiple areas of ecommerce, helping brands scale through a combination of strategy, operations and growth execution.

 

• Shopify & D2C Management

• Marketplace Growth & Operations

• Performance Marketing (Meta, Google & Amazon)

• CRM & Customer Lifecycle Management

• Conversion Rate Optimisation (CRO)

• Product & Catalogue Management

• Ecommerce Analytics & Growth Reporting

• Marketplace Expansion Strategy

• AI-Powered Product Films

• Competitive Intelligence (Brand Mirror) and Generative engine optimization- AI Search Optimization

 

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Strategy. Content. Intelligence. The complete growth ecosystem for any D2C brand. Everything else follows.

 

 

 

Engagement Models

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Essential 

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• Shopify & D2C website management

• Product catalogue optimisation

• Marketplace catalogue management

• Performance marketing management (Meta, Google & Amazon Ads)

• Social media Content Coordination

• Monthly performance reporting & insights

• 2 complimentary AI-powered product film per month

 

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Full time Ecommerce Leader/ ​Ecommerce Talent on Demand

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Whether you need:

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• An Ecommerce Executive

• Website Manager

• Marketplace Specialist

• Ecommerce Manager

• Ecommerce Head

• Fractional Ecommerce Leader​

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I can support brands on short-term, contract, interim or full-time engagements.

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